Digital Marketing Specialist

Digital Marketing · Akron, Ohio
Department Digital Marketing
Employment Type Full-Time
Minimum Experience Mid-level

Evolve Marketing, a leading digital marketing agency located in Akron, OH, is growing and looking to add a Digital Marketing Specialist to our team. Evolve is a tight-knit agency that offers a great work environment, including a diverse range of clients, a well-managed workload that promotes strong partner relationships and work-from-home options with extremely flexible schedules. We are committed to providing amazing work for our clients, living by our core values, and making our community a better place for all.

 

The Evolve team is currently working remotely during the COVID-19 pandemic and is committed to putting the safety of our team first.

 

Job Description

As a Digital Marketing Specialist, you would be responsible for assisting in various ways with the successful implementation of digital marketing efforts for both our clients’ and the Evolve brand. The Specialist plays a key role in helping to achieve our clients’ and our own brand goals & objectives. This position requires a professional, open-minded, organized, detail-oriented, proactive, and naturally curious individual. You must be a critical thinker, problem solver and an awesome team player as well.

 

In this role, you’ll work with members of our team in various areas to create content and implement marketing techniques across multiple channels. You’ll be relied on to continuously learn and combine your knowledge of the client objectives and our processes with your growing experience in digital marketing services to help our team provide effective recommendations and implement solutions. You would also assist in day-to-day project operations, including research, updating project documents, and working to carry out tasks for different types of projects.

 

This is not an entry-level position: you should have at least 3 years of experience in the digital marketing industry and a strong desire to grow your skills. This position involves work in various service areas and we’re looking for a go-getter who will jump in to help, isn’t afraid to learn new things, can take direction, and be self-sufficient when needed.


Job Responsibilities

SEO

  • Assist with and/or conduct keyword research 
  • On-page activities: optimization of meta content, body copy, headers, images, etc.
  • Writing blog posts, proofing blog posts
  • Conduct site SEO audits, work with Content Specialist to review findings, create tasks, and implement updates
  • Assist with pulling reporting, reviewing & proofing as needed
  • Assist with monthly SEO checklists, reviewing issues/updates needed with Content Specialist
  • Assist with website project SEO tasks and launch items

 

PPC

  • Learn and assist with campaign onboarding tasks
  • Writing ad copy and creating tracking URLs
  • Support the PPC team with management of ad accounts in Google, Facebook/Instagram, Twitter
  • Assist with other campaign tasks and reviewing/proofing of documents as needed

 

Social Media Marketing

  • Helping to manage accounts in various social media platforms
  • Assisting with creating editorial calendars, writing post copy, proofing, and reviewing posts
  • Working in social scheduling platforms
  • Post engagement monitoring & reporting

 

Email Marketing

  • Helping in the process of creating and scheduling email campaigns
  • Gathering content ideas, working with Content Specialist
  • Writing copy, proofing/reviewing
  • Creating tracking URLs, reviewing, and testing emails

 

Misc.

  • Work to consciously provide consistent brand voice/tone for each client across any marketing initiatives
  • Proof and review documents and work for team members as needed
  • Research & staying up to date on tech/platform/tool changes and updates
  • Creating/updating process documents
  • Other duties as required with digital marketing programs in various areas: SEO, PPC, email, social media, as well as branding, print, and video efforts
  • Work cooperatively with others
  • Comply with all company policies and procedures


Skills & Requirements

  • 3-5 years of work experience in digital marketing
  • Bachelor’s degree in marketing, advertising, or communications preferred
  • Desire to learn and expand skills in PPC and social paid ad campaigns
  • Desire to learn and expand skills in SEM/SEO
  • Excellent oral and written communication skills
  • Strong attention to detail, organizational and time management skills
  • Ability to gather data, strive to provide insight, and/or work with the team to analyze
  • Ability to comprehend and interpret competitor marketing/consumer behavior, learning to apply to work efforts
  • Awesome writing skills
  • Solid math skills
  • Solid understanding of social media, content, and email marketing
  • Solid understanding of PPC and SEO principles
  • Knowledge and use of web analytics and online marketing tools (Google Analytics, Google Data Studio, etc.)
  • Solid knowledge of Microsoft Office Suite
  • Basic knowledge working within a content management system
  • Fast learner: Self-motivated and able to multi-task on multiple projects simultaneously
  • Team player with a positive attitude and great sense of humor


Bonus Points

  • Agency experience
  • Google Analytics & Google Data Studio experience
  • Ahrefs, SEMRush, Google Search Console experience
  • HubSpot experience/certifications
  • Google Tag Manager experience
  • Constant Contact experience
  • WordPress experience
  • Google Ads certification
  • Google Analytics certification
  • Facebook Blueprint certification
  • Bing Ads certification
  • Basic HTML experience


Awesome Benefits

  • Competitive salary
  • Excellent health insurance
  • IRA with company match
  • Company-paid dental, vision and life insurance
  • Flexible and remote work schedules
  • Generous paid time off
  • Several paid holidays
  • Casual and relaxed atmosphere
  • Quarterly company functions
  • Awesome office space – located in Highland Square, just minutes from downtown Akron
  • Great options for lunch in walking distance or a short 5-minute drive
  • The latest software and high-powered laptop with dual monitors

Thank You

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  • Location
    Akron, Ohio
  • Department
    Digital Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level