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Evolve Creative Group

Digital Marketing Strategist

– Akron, Ohio
Employment Type Full-Time
Minimum Experience Mid-level

Evolve Creative Group, a leading digital marketing agency located in Akron, OH, is growing and looking to add a Digital Marketing Strategist to our team. Evolve is a tight-knit agency that offers a great work environment, including a diverse range of clients, a well-managed workload that promotes strong partner relationships and work-from-home options with extremely flexible schedules. We are committed to providing amazing work for our clients, adhering to our core values and making our community a better place for all.

Note: We are NOT looking for freelancers or contractors. This is NOT a remote position. If you are applying out-of-state, you must be willing to relocate to Akron, OH.

If you love marketing, are passionate about your work, and are eager to learn, you could be the perfect fit. As a strategist at Evolve, you’ll get to work directly with clients on SEO efforts (primary focus), PPC campaigns and other strategic marketing initiatives. If this sounds right up your alley, read on!

Job Description

As a Digital Marketing Strategist, you would be responsible for the success of digital strategy for both our clients’ and the Evolve brand. The Strategist plays a huge role in achieving our clients’ and our own brand goals & objectives. This position requires an experienced, passionate, results-driven, highly proactive and naturally curious individual. You must be a critical thinker, problem solver and an awesome team player as well.

In this role, you’ll provide insight on how brands are experienced in the digital realm and how those digital interactions fit into the broader customer experience. You’ll be able to combine your knowledge of the client objectives and the competitive landscape with your knowledge and experience in the digital marketing industry and online strategies to provide effective recommendations and solutions. You would also handle day-to-day project operations, including research, strategy development, task creation and execution. 

High-Level Responsibilities

  • Develop new strategies and build on existing strategies to drive relevant traffic and positive ROI for our clients 
  • Executes projects to be high quality, on time and on budget
  • Works with and trains support team members to assist with strategy implementation
  • Develops strong, trusting relationships between clients and agency partners
  • Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of any potential delivery delays
  • Assists the Digital Marketing Manager with the professional development of support team members
  • Proactively stays ahead of clients' marketing plans/goals, and provides relevant recommendations/solutions
  • Provides reporting and analysis to clients
  • Ensures accountability is established during project planning
  • Works collaboratively with the Digital Marketing team as well as other Evolve team members to achieve our clients’ goals

SEO Responsibilities – Primary focus of this role

  • In-depth keyword research 
  • Tracking, creating and analyzing reporting using various web analytics and online marketing tools
  • On-page activities: Optimization of meta content, content body, headers, images, etc.
  • Off-page activities: Link building, Local Search
  • Researching blog post topics and writing blog posts

PPC Responsibilities

  • Managing accounts in Google Ads, Bing Ads, Facebook Ad Manager, and other ad platforms; bid management, keyword addition/deletion, budget monitoring, and other daily account management 
  • Ad copy creation and split testing
  • Landing page analysis and recommendations for optimal conversion rate
  • Tracking, creating and analyzing reporting on campaigns using various analytics tools, such as Google Analytics, CrazyEgg and Mouseflow

Website Pre/Post Launch Responsibilities

  • Technical website reviews and troubleshooting
  • Setting up Google Analytics
  • Setting up Google Search Console/Bing Webmaster Tools
  • Assisting with a variety of pre/post website launch tasks
  • Setting up and reviewing tracking tool data & creating reports/providing recommendations

Misc. Responsibilities

  • Working directly with clients and vendors
  • Managing multiple clients and projects at once
  • Managing daily workflow
  • Creating and assisting with social media and email marketing strategies

Skills & Requirements

  • 3-5+ years of proven work experience in developing & implementing Digital Marketing strategies
  • 3+ years of hands-on, demonstratable experience in SEM/SEO
  • Experience in implementing & optimizing PPC Campaigns in Google and social ad platforms
  • Bachelor’s degree in Marketing, Advertising, or Communications preferred
  • Superior communication skills, both internal and client-facing
  • Strong relationship management, attention to detail, organizational and project management skills
  • Ability to identify opportunities for growth and incremental opportunities with client partners
  • Awesome writing skills
  • Solid math skills
  • Solid understanding of PPC and SEO principals and optimization variables
  • Solid understanding of landing page best practices
  • Solid knowledge and use of web analytics and online marketing tools (Google Analytics, Google Data Studio, etc.)
  • Solid knowledge of keyword research tools and best practices
  • Solid knowledge of Microsoft Office Suite
  • Basic knowledge working within a content management system
  • Fast learner: Self-motivated and able to multi-task on multiple projects simultaneously
  • Team player with a positive attitude and great sense of humor

Bonus Points

  • Agency experience
  • Google Ads certification
  • Google Analytics certification
  • Facebook Blueprint certification
  • Bing Ads certification
  • Google Data Studio experience
  • Rank Tracker experience
  • Google Tag Manager experience
  • SEMrush experience
  • HubSpot experience/certification
  • WordPress experience
  • Basic HTML experience

Awesome Benefits

  • Competitive salary
  • Excellent health insurance
  • IRA with company match
  • Company-paid dental, vision and life insurance
  • Flexible and remote work schedules
  • Generous paid time off
  • 8 paid holidays
  • Casual and relaxed atmosphere
  • Quarterly company functions
  • Free monthly lunches
  • Awesome office space – located in Highland Square, just minutes from downtown Akron
  • Great options for lunch in walking distance or a short 5-minute drive
  • The latest software and high-powered laptop with dual monitors
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  • Location
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